I'm very excited to be launching this brand on my blog today. Amy and I have worked hard over the past month to create a brand that represents health and fitness, with an emphasis on a holistic way of life.
I think that the grey and turquoise came together beautifully in the inspiration boards I pulled together and I really love this colour combination together.
For the logo itself, I first presented Amy with 9 very different options in black and white. We then narrowed these options down and finally ended with one main logo (that you can see at the top), 3 brand sub-marks and a sub-logo. I like to provide my clients with the ability to use their brand marks and logos in many different ways and this particular logo offers a lot of variety.
Amy was an absolute delight to work with on this branding project and I wish her all the success in the work with this new brand.
If you are looking to develop a new brand or think that your current brand needs an up-date, please get in touch, I would love to hear from you :) xx
Check out our other branding projects here.